Adriana Frías – VP Business Growth, Mexico

For more than 15 years, Adriana has been an international rep for Argentine, American, Indian & local companies, representing and marketing TV/OTT, print & digital media through Mexican territory, implementing PR, Sales, and Marketing strategies. She has extensive knowledge of content distribution, digital communication, web analysis & e-commerce, as well as concept development and implementation of creative projects and campaigns.

She has a Master in Journalism and Digital Education from IUP and also an completed an International Film, TV and New Media Distribution and Sales Course given by Media Consulting. She is a member of WICT Mexico and has been a mentor for WICTSE/LATAM International Mentoring 1st & 2nd programs through 2020-2021.

At OTTera, Adriana is in charge of the grand opening of the Mexican market, for companies and clients that will be integrated into this new OTT and FAST Channel platform, monetizing them with the AdNet+ service.


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