AdNet+

Bring your demand to the future using OTTera's advanced Header Bidder technologies.

Overview - How it works
OTTera provides an endpoint is requested when an ad opportunity occurs.
OTTera runs an auction between all of the desired programmatic platforms
The winning bid for each Ad Slot is returned as the response of the request to the OTTera endpoint
The winning bids are then either passed on to the ad server or to the ad stitcher depending on the publisher’s configuration

Connecting through a Vast tag.

The simplest way to connect to OTTera is to plug a Vast tag into your ad server, video player, or advertising SDK.

Please see the below technical diagram for details on how OTTera handles the bidding process in AdNet+

Technical Diagram

OTTera's AdNet+ SSAI solution integrates seamlessly with your existing advertising partners.

AdNet+ is a trusted partner of TheRokuChannel, TCL, Plex, and more.

High-quality streaming, OTTera AdNet+ optimizes the stream to ensure that the user is always seeing content in the highest possible quality.

Focus on Advertising Delivery:

Nothing is worse than when you had an advertisement to show your end-user, but it never shows up! AdNet+ focuses on delivering the highest quality ad to each available ad slot combining advertisements from multiple partners for optimized CPM's.

Do you have direct deals that you need to traffic as well? No worries, OTTera's AdNet+ platform is optimized to become the origin of your direct advertising sales, bringing advanced campaign targeting and reporting you can now traffic 100% of your demand through a single platform that will always make sure you're earning the most from all possible campaigns.

Employ advanced Campaign settings to ensure that you are serving to the target audience. With advanced features like frequency capping and day-parting, you can schedule your campaigns to serve when, where, how, and who you want.

OTTera's AdNet+ platform uses advanced technologies to fill your ad time in the most optimized fashion possible; ad pods. Using the AdNet+ platform you can rest assured that your advertising will always prioritize publisher earnings, while employing cutting edge technology to ensure the advertising experience is flawless, like you and your clients demand.

With log-level reporting, you can start to learn more about your audience through advertising metrics. Learn where your users are viewing your content, what content earns the most, and use that information for future campaigns!

Live Reporting allows you to know what's happening, as it's happening.

With AdNet+ Live reporting, you can see the activity on your network as ads are being requested and served.

OTTera has built the ability to split advertisers creative fills based on brand-safe & nonbrand safe tags allowing the largest advertisers in the world to feel confident that the advertisements being served, are being served on the brand-safe videos they want, while also allowing advertisers to serve against less brand-safe content for older audiences. 

In action, this allows us to serve alcohol ads on our more adult-focused content while serving family safe ads on children's focused content. 

Using industry standards, you can set custom brand safety rules based on IAB advertising categories, applying those rules to individual or groups of channels for high-level control.

OTTera AdNet+ brings an industry-leading support team with a full ticketing system and knowledge base. We are here to help make sure you're able to use the AdNet+ platform no matter your needs.